CULTURAL ITEMS PRESENTED TO VIEWERS IN TELEVISION SERIES: A CONTENT ANALYSIS FOR THE GÖNÜL DAĞI SERIES

Abstract

The series have managed to be among the productions that have been followed with interest by a large part of society, regardless of the traditional media or digital media, the broadcaster, since the publication of the first examples. However, it is very important that television series arrive high ratings in order to be considered successful and to be watched for a long time. In recent years, with high ratings expectation and concern, it has become common for series that have previously gained the audience’s liking to be filmed similar to them by making some changes. In parallel with this situation; the stories told in the tv series and the socio-cultural structure presented began to resemble each other. The Gönül Dağı TV series started its broadcasting life with the slogan "An Anatolian tale in the steppe" with a different scenario from other TV broadcasted in the same year. On the Gönül Mountain; There is no luxury life, expensive things, big lies, tribal relations, holding management, revenge, greed etc. Despite this situation, the series reached a large audience. The series, which was broadcast on TRT 1 channel on Saturday evenings, also succeeded in entering the most mentioned list on social media, where the names, tags and characters of the series are frequently on the agenda. For all these reasons, The Gönül Dağı series has been chosen as the subject of research. The universe of this study constitutes a total of 38 television series that meet with the audience on various channels in 2020. As the universe of the study, the series Gönül Dağı, starring Berk Atan (Taner) and Gülsim Ali İlhan (Dilek), was determined. Episodes 1-10-20-30 (season finale) and 31st (first episode of the new season) of the series, which is on the broadcasting with its second season, were selected as samples and a content analysis was made on these five episodes in order to reveal the dominant cultural structure in the series.